Tuesday 19 June 2012
Monday 18 June 2012
Sunday 17 June 2012
Final Submission
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| Detached Facebook elevator (to show its correspondence to the front entrance) |
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| Facebook elevator on ground floor (door towards meeting place) |
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| Imported texture on floor towards meeting place |
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| Imported texture on handrail of staircase towards meeting place |
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| Imported texture in meeting place Tables with sphere stand to signify the two worldwide companies' interacting location Chairs in blue, red and white (the two companies' colour) |
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| View from staircase towards recreational areas around the building |
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| View towards Facebook building from road |
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| View of Facebook building from ground |
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| View into Facebook building (two levels of office) |
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| View into the lower office level |
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| View of two office levels with large glass panels |
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| View into dining area (meeting place) with hanging light Sphere glass ball represents the two worldwide companies' View of the bridge from lower angle (shows red Coca-Cola logo and transparent "f"s) |
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| Walking on the bridge (repetitive Coca-Cola logo and transparent "f"s signifying Facebook) |
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| Entrance into Coca-Cola office area from bridge View of moving Coca-Cola elevator |
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| View of Coca-Cola building from road |
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| View of bridge from upper angle |
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| View of structure from boats in the river |
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| Sphere meeting place |
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| Overview of the two headquarters in city |
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| Recreational area around Facebook building |
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| View of structure |
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| Overview of structure and city |
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| Sunset view |
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| View from recreational area |
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| View when entering Facebook "f" entrance |
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| Area surrounding Facebook building |
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| View from a car in the rain |
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| View from other buildings |
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| Long shot of the structure
My design effectively expresses the idea of "Power" through
thoughtful use of colour and logo which are easily recognizable by the
general public. A large "f" is used as the two leveled office area
for the Facebook building with large glass panels, it effectively expresses the
idea that Facebook interacts and engage with the general public all over the
world. The shadow of "f" being reflected on the ground during the day
is very powerful to be viewed. The glass bottled shape Coca-Cola building effectively
symbolizes its company and can be easily recognized by the general public by its
red colour. Every aspect of this design can be viewed as a symbolism of
Facebook and Coca-Cola’s power and impact towards the general public’s everyday
life.
Please view videos for elevator stimulation and overview of city during day time and in the rain.
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Mashup
There are few images as recognizable throughout the
world as the Coca-Cola brand. Marketers today look to the Coca-Cola brand as a
model of marketing power. Its image has transcended national borders and
cultural barriers to reach almost everyone on earth. Facebook's
power continues to grow (800 million users and counting) and, on the face of
it, the only real alternative left open to us is to either beat a retreat into
a self-imposed disconnected world or total surrender. New York based Take-Two
Interactive’s – known for its primary labels Rockstar Games and the “2K” series
– owns 8% market share in the publishing industry.
How
did the Coca-Cola symbol become such an omnipresent image? From there the brand continued to penetrate further around
the world. The bottling rights to Coca-Cola were sold in 1899 and in 1915 the
Root family submitted a standard size bottle for distribution, but it was too
fat in the middle. If
Facebook was a government agency, its power would be as undisputed as it would
be frightening.For a single organisation to know as much as it does about the
habits, interests and behaviour of 10 million Australians is unsettling. Today Coke remains a powerful brand with over a century of
history behind it also, to date Take Two remains a dominant player in the
publishing market because of its ownership over the Grand Theft Auto franchise,
as well several other acclaimed titles.
Facebook Take Two Interactive Coca-Cola
http://www.smh.com.au/opinion/society-and-culture/facebooks-power-should-worry-us-all-20111009-1lfu0.html
http://www.articlegeek.com/business/branding_articles/coca-cola-power-of-a-brand.htm
http://sites.duke.edu/soc142-videogames/global-value-chain/major-players/software-publishers/take-two-interactive/
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